Investor Relations

Radox Shower re-launch

Radox Shower re-launch uses new valve development from GCS Zeller

(Paris, France - 21/07/2005) The Radox Shower range has been re-launched by Sara Lee in a modern translucent pack with foldaway hook and a new asymmetric dispensing closure produced by GCS Zeller.  Available in eight variants to suit different shower needs, Radox Shower is currently being supported by a £5 million advertising campaign.

Radox Shower has seen impressive growth over the past 10 years and the convenience of the ZelValve non-drip dispensing system has been an integral part of Sara Lee’s marketing strategy.  In order to boost production speeds to meet the increasing market demand for valve closures, GCS Zeller has developed a new silicone valve subassembly and, as a result, has been able to replace the three-line manufacturing and assembly process used for the previous Radox closure design with one high speed production line.  GCS Zeller has supplied the new closures within six months of receiving the design brief, which specified the external shape of the cap to fit an existing bottle, meeting Sara Lee’s exacting product development deadlines.

Sara Lee is the first company to use the new sub-assembly, which can be incorporated into any valve closure design.  GCS Zeller has several new products in progress utilizing this innovation, which has made this sophisticated and highly effective dispensing system more affordable.

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