Investor Relations

New Zeller Standard Caps Nivea Visage Oxygen Power

Beiersdorf has chosen Zeller Plastik Deutschland’s new 50mm ZelDisk Multicap dispensing closure to cap new Oxygen Power Reviving Cleansing Gel, the latest addition to the Nivea Visage product range.

50mm Zeldisk Multicap is a re-designed and updated standard dispensing closure for plastic bottles and tubes with the addition of an orientation feature, which aligns the closure orifice with the front label for improved appearance on the retail shelf. A reshaped thumb recess guards against accidental opening, as a positive push is required on the indentation point on the Zeldisk. The body of the Nivea Visage Oxygen Power closure is manufactured in translucent white PP with a touch of pearlescent blue matt sheen and the PE disc is in a contrasting pearlescent light blue to match the dominant label colour.

In the same diameter as the container, the closure extends the height and visual impact of the 200ml clear blue tinted PET bottle, which reveals the eye-catching crystal clear gel with suspended cleansing pearls. The Nivea Visage Oxygen Power range also includes Day Cream and Night Cream containing 15% pure oxygen to revive the skin and is currently supported by an integrated multimedia advertising campaign.

The 50mm ZelDisk Multicap is available in a choice of matt or gloss finish and is also suitable for headstand use.

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