Investor Relations

L'Oreal Kerastase Product Line

Zeller Plastik Closure Reflects Premium L'Oreal Kerastase Product Line

(Paris, France - 07/03/2006) L'Oreal recently introduced new packaging for a well-respected Kerastase product. Its new 200ml-sized package of Capsule Soin Masque Kerastase deep hair conditioner, was launched globally with a sleek closure from Zeller Plastik España.


Available only at hair salons and professional supply outlets, Kerastase is a premium hair care brand known worldwide for its excellent quality.  In selecting its new packaging, Kerastase needed a closure technology that could reflect the premium quality of its brand consistently.

Zeller Plastik delivered with an elegant, three piece twist-off polypropylene closure.  The closure visually reflects the premium brand with translucent tones and exceptional shine.  Available in Kerastase’s trademark colors, the closure visually reinforces the premium product quality while providing easy-open convenience for consumers.

“Top brands like Kerastase demand a complexity and quality in every aspect of closure technology,” says Eduardo Bonifacio, Business Unit Director at Zeller Plastik España.  “GCS’s combination of technical know-how and market understanding delivered a closure that looks and feels consistently great.  That’s important as the brand is seen at salons around the world.”

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