Investor Relations

Zeller Proves Crucial Closure Choice

The Crucial Sauce Company of Birmingham has selected Zeller Plastik, a global Closure Systems company, to supply 31mm hinge dispensing closures with induction heat seal liners for their extensive and ever growing range of sauces, condiments and dressings for the Food Service and selected retail sectors; the closure caps both the round HDPE 1 litre catering and 500ml retail packs.


The Crucial Sauce Company was established in 2001 and has invested heavily in new product development over the past ten years to create versatile innovative original recipe sauces ranging from staples such as ketchups, brown sauce and mayonnaise to spicy ethnic varieties developed for caterers and consumers alike for use as table sauces, dips, dressings, marinades and cooking ingredients. Gabe Gabriel, MD of The Crucial Sauce Company comments: "When we first started purchasing from Zeller Plastik, our orders were for single pallets which lasted us weeks but more recently, we order multiple pallets weekly. We have enjoyed growing with Zeller Plastik and are proud to say that we have grown over 200% in 3 years and Zeller have helped us to achieve this with their commitment and great customer service."


The generously sized retail pack has been a runaway success competing with the famous brands on the shelves of chip shops, frozen food stores, convenience stores, large independents, butchers shops and farm shops nationwide.

 

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