Investor Relations

GCS Valve Closure Stands Lyle's Breakfast Pack On Its Head

15th May, 2014 - Lyle’s Golden Syrup’s® new easy-to-use Breakfast Bottle is the latest addition to join the existing range.

The much loved syrup now also comes in a handy-sized Breakfast Bottle that has been ergonomically designed with an oval valve dispensing closure from GCS to provide the perfect format for squeezing onto porridge, toast, bagels and chopped fruit.

Produced by GCS’s Zeller Plastik UK manufacturing facility in Norwich, the custom designed snap-on gold-coloured PP closures in a gloss finish provide a stable base for the 340g Breakfast Bottle. Tamper evidence is provided by a label matching paper seal, which covers the flip-top and thumb recess. The headstand pack format offers consistent non-drip dispensing with clean product cut-off and minimal product wastage on disposal, providing the ultimate in packaging performance and convenience-of-use to the consumer.

 

Senior Brand Manager of Lyle’s Golden Syrup®, Elpida Gailani said: “Lyle’s Golden Syrup® has been a staple cupboard ingredient for over 130 years and is synonymous in baking. We are confident that the new easy-to-use Breakfast Bottle will encourage consumers to enjoy the same great tasting golden syrup to help brighten up their mornings”.

 

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