Successful innovation process
It is important to make sure we are ‘doing the right things’ we spend quality time and effort to understand the underlying market trends, consumer needs and the needs of our customers to help guide us in choosing the innovation right projects. The project brief is created.
Knowing we are doing the right things, we now move to research the world around us. Inspiration comes from many sources, both inside our industry and beyond. At this stage our minds are not governed by limitations and boundaries. Our eyes are open and we are being inspired.
Ideas are developed and moulded into concepts that begin to meet the requirements of the brief. Multiple concepts are created and presented to the team for selection. Models and rapid prototypes help with the selection process.
The selected concepts now enter the world of technical developments. We are now testing and fine tuning the concepts to ensure they can meet the technical side of the brief. The fully developed concepts must meet all the requirements and be made into real products.
With the new product almost complete its time finalise the launch plan. Prediction and estimation are checked and the route to market is plotted and agreed.